Cart Abandonment - Maximize Revenue from Sale and Promotions

The purpose of the Cart Abandonment is to save users who are trying to leave the cart page without making a purchase. We recommend having a countdown timer that offers customers a discount if they check out quickly. Offering customers a discount when they are trying to leave their cart makes them more likely to complete the purchase.

PLACEMENT SETTINGS

Step 1: BUILD

Make sure the Placement Type is a Pop Up.
Have it display on a Site Abandonment trigger.
Toggle on Mobile back button, Mobile browser tab button, and set the Mobile exit scroll to 20%.
In Advanced Display Settings, toggle on Close on overlay click.

Step 2: DISPLAY

For the URL Match Type, choose Show On Select Pages, then click Add Url.
Select Contains from the dropdown, and put your cart page in there, most commonly seen as /cart.
Set the Frequency to show Once Per Session.

Step 3: SET GOAL

Select the conversion event you’ve created for your site (see Shopify Conversion Pixel Video).

TEMPLATE SETTINGS

Step 1: SELECTING THE TEMPLATE

Click on Add Template in the top right corner.
Select the template you want to use; in this example we will select the Countdown | Left Image.

Step 2: EDIT THE CONTENT

Choose what Images, Headline, Subheadline, Title, Content, Buttons, and Description you want.
For your countdown, in this example, we will use Date and a 3-day countdown.
In this example, we offer a 20% discount.
Add in your destination URL that will link users to where you want them to be.

Step 3: EDIT THE DESIGN

You can edit the General, Headline, Subheadline, Title, Description, Terms, Button, and Countdown.
Make sure it matches the theme and look of the site.

Step 4: TARGETING SETTINGS

Set targeting to what you want.

Step 5: SET IT LIVE

In the top right corner, click on Create Template.
Make sure all levers are toggled on to green and test to make sure they are live on the site.