Targeting Settings in Ampry
Targeting settings help you narrow your audience for your ad reaches. Let’s learn how Ampry can help us do that!
STEP ONE: FIND THE TARGET
There are two ways where we can control settings in Ampry. At the top of the placement page, we see Display Settings. This controls where the placement itself shows. But looking at the actions associated with the actual placement, we see the target icon. This is what we want.
STEP TWO: SPECIFY DEVICE AND CONDITIONS
Device is set to default, but you can specify whether you want this placement to be seen only on mobile or desktop. There are many conditions you can personalize; we’ll just look at basic targeting rules, so let’s go ahead and select URL Parameter.
STEP THREE: SET YOUR PARAMETER
Click on the button to show the ad when the parameter matches. Let’s say we want to create a parameter that will share our placement with our Facebook audience. In the parameter box, type: “utm_source.” In the value box, simply type: “facebook”.
STEP FOUR: HTML EXAMPLE
Let’s add an HTML element and see what we can do. This is helpful for showing, for example, with a cart abandonment placement, to pop up only when something is in the cart. Select “show when this parameter matches” and add the value (the element you’re looking for; for example, “icon_cart.”).
STEP FIVE: GEOLOCATION EXAMPLE
Go ahead and add Geolocation from your conditions. Using this parameter, you can hide or show based on countries, and then specify further with states or regions, and then down into cities.
STEP SIX: COOKIE TARGETING EXAMPLE
Select cookie targeting from your conditions. Cookie targeting will show or hide things from someone who is already a subscriber in your Klaviyo account. For example, fill in that the name condition “Equals” the “cookie_name” and that the value condition “Contains” “true.” You can use this to work with whatever third-party software you use.
STEP SEVEN: NEW / RETURNING EXAMPLE
New vs Returning is pretty straightforward. You can control if the placement shows up for someone new to the site or someone who’s been there before.
STEP EIGHT: SUBSCRIBERS / NON-SUBSCRIBERS
This is the same type of parameter as the new vs returning. In Ampry’s case, we can control if the placement shows for someone who has converted or not.
STEP NINE: CONVERTED EVENTS
This just controls a placement being shown to someone making their first purchase. You can hide it on the sale event so that someone who has already purchased won’t see the discount again.
STEP TEN: GET TARGETING!
Now that we’ve covered all of the most basic settings that are used about 90 percent of the time, you’re good to get going, using Ampry on a deeper level to make those placements hit every time!