Increase Conversion Rate Using Cart Abandonment Pop Ups

The purpose of the Cart Abandonment is to save users who are trying to leave the cart page without making a purchase. We recommend having a countdown timer that also offers a discount to customers if they check out quickly. By offering the customer a discount when they are trying to leave their cart, they are more likely to complete the purchase.

PLACEMENT SETTINGS

Step 1: BUILD

Make sure the Placement Type is a Pop Up
Have it display on a Site Abandonment trigger
Toggle on Mobile back button, Mobile browser tab button, and set the Mobile exit scroll to 20%
In Advanced Display Settings, toggle on Close on overlay click

Step 2: DISPLAY

For the URL Match Type, choose Show On Select Pages, then click Add Url
Select Contains from the dropdown, and put your cart page in there, most commonly seen as /cart
Set the Frequency to show Once Per Session

Step 3: SET GOAL

Select the conversion event you’ve created for your site

TEMPLATE SETTINGS

Step 1: SELECTING THE TEMPLATE

Click on Add Template in the top right corner
Select the template you want to use, in this example, we will select the Countdown | Two Image template

Step 2: EDIT THE CONTENT

Choose what Images, Headline, Subheadline, Description, and Button Text you want
For your countdown, in this example, we will use Minute and a 10-minute timer
Add in your destination URL that will link users to the Cart or Checkout page, you can also insert an auto-apply URL
- Shopify Example: websiteurl/discount/CODE?redirect=/cart/

Step 3: EDIT THE DESIGN

You can edit the General, Headline, Subheadline, Description, Button, and Countdown

Step 4: TARGETING SETTINGS

Select Converted Events from the dropdown
Select your conversion event you set up earlier, and click on Hide on converted events

Step 5: SET IT LIVE

In the top right corner, click on Create Template
Make sure all levers are toggled on to green and test to make sure they are live on the site